There is so much information online today when it comes to car dealerships, but how do you know which is the right one? It can be a feat sometimes, but there are certain things you have to keep in mind so you can end up making an intelligent choice before buying anything.
Longevity in the Industry
Selling cars is no easy business. This is especially true of car dealers that only recently opened their doors for the first time. Is the dealer going to be there for you you need their assistance in the future? It is often safer to choose a dealer that has been part of the community for at least five years.
Better Business Bureau Record
The Better Business Bureau holds records of customer complaints for up to three years, and these records reflect whether they were resolved based on BBB policies. Comparing a number of dealers in a certain area can fast uncover problem spots.
How a dealership’s personnel cares for the facility can reveal a lot about the dealership itself. Reputable dealers take pride in their showrooms. Look all around you when you first enter the lot. Does everything look clean and organized? How about the cars? Are the people dressed professionally? How clean is the service area?
Ask people around you – friends, family, co-workers, neighbors, etc. People are usually willing to talk about their experiences if you ask them, both positive and negative. Online car dealer reviews can be very useful too, but make sure to stick to well-known consumer sites such as Yelp and Angie’s List (marketing websites have given biases and must be avoided).
Before you choose a certain dealership, shop around. Dealers are commonly clustered in sets, making it easy to check out one dealer after another. By shopping around, you can check out a variety of cars as well as see what you like and dislike about any specific dealership.
Keep this in mind: the more you know about a particular car, the easier purchasing it will be. Update yourself on current financing offers, dealer terminology, reviews, incentives and so on before going to the showroom.
Lastly, it is important to realize early on that not all dealers offer the same set of services. Talk to a salesperson whether the dealership provides services that you may need later on, like express service check-in, loaner cars, and so on. When you make this inquiry, you will get your first taste of the quality of customer service that the dealer can provide.
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